For this reason, you should focus your advertising effort on trying to boost your ticket sales in the earliest stages (the event is announced, and the first tickets go on sale.) The remaining ad budget goes equally to the maintenance campaigns and closeout ads. 1st tier ticket promotion – 30% on-saleįamily-friendly events – Families tend to plan things ahead.So, for the festivals – especially ones with tiered ticket pricing, the ad spend would be ideally broken down like so: Based on that information, you as a venue owner or a festival organizer can distribute your marketing budget more effectively. Here is a breakdown of the ticket sales peaks, for the biggest event types.įestivals – 15% of tickets are sold during the first week, 1% of tickets are bought during the ticket-release stages in between, and 24% during the last week. The stages of the ticket sale process: (per Eventbrite) Understanding what these are when they occur is a key factor to increasing ticket sales on Eventbrite. So, let’s collectively make the shift to invest our time and energy in a tool and make it work hard for the money! Let’s dive in.Īccording to Eventbrite data, the sales peaks should be one of the most important determining factors of your event marketing lifecycle. To make my life easier…if I’d only let it. I treat these Jetsons-style modern technologies like they’re wall-hanging phones and can do only one thing.īut, I’ve learned over the years that tech companies are spending millions of dollars and hours to make this tool incredible and unbeatable for…ME. Ie: “Eventbrite, I need you to sell tickets when someone clicks the link.

I usually sign up for a tool and learn the bare-minimum necessary to make it function and do the one thing I need it to do.

Eventbrite cost to sell tickets